KnownstoneA Hutcheson Labs company
AI visibility audit

AI visibility audit for small businesses

Find out how often ChatGPT, Gemini, Google AI Mode and Google AI Overviews name your business for the questions your customers ask, who they name instead, and what to fix first. Fixed price: $750.

  • 30 customer questions, about 240 answers
  • You plus up to 4 competitors
  • PDF report + CSV of every answer

What an AI visibility audit measures

Each answer is captured in full, with every cited link, so every number traces back to a real answer you can read.

Mention rate

The share of answers that name your company, per engine and overall.

Position

Where you appear in the list when you’re named: first, or fifth after the “also consider” line.

Sentiment and accuracy

How you’re described, and whether the facts (category, pricing, who you’re for) are right.

Share of voice

Your mentions compared with up to 4 competitors across the same questions.

Cited pages

Which of your pages the engines link to, and how often your own site is a source.

Trusted third-party sources

The review sites, lists, forums and videos engines cite in your category: where most fixes happen.

What the audit checks

The site-readiness part works like an AEO audit checklist. Each item is labeled by how much evidence supports it.

  • AI crawler access. Does robots.txt let OAI-SearchBot, GPTBot, Googlebot and other AI crawlers fetch your key pages? Basic hygiene
  • Structured data. Organization, product or service, and FAQ schema that matches what’s on the page. Basic hygiene
  • Entity facts. One consistent description, category, audience and pricing model across your site and profiles. Correlation evidence
  • Answer-first pages. Comparison, “best for”, pricing and use-case pages that answer in the first two sentences. Tested in research
  • Third-party presence. Whether you appear on the sources engines actually cite for your questions. Correlation evidence
  • llms.txt. Checked and noted, but labeled optional: no major engine has confirmed using it. Unproven

How it works and timeline

Step 1Phone call and invoice

We agree what you need on a quick phone call, then invoice it, payable by bank wire or ACH.

Step 2Intake and question review

Your site and up to 4 competitors. We draft 30 customer questions; you approve them in a 15-minute review by email.

Step 3Capture and analysis

Logged-out US sessions, each question twice per engine, then a site and source review.

Step 4Report

Delivered 5 business days after intake is complete, reviewed by a person first.

What you get

  • A PDF report: mention rate, position, sentiment notes, share of voice and cited sources
  • A CSV of every answer and every citation, so you can check our work
  • A site-readiness check against the list above
  • A prioritized 30/60/90-day fix list

See a real, anonymized sample report before you buy.

Sample data

From our sample audit

In our sample audit of a well-known sales CRM (not a client), the brand was named in 92% of 26 answers, but its own site was cited in only 8. A video platform (cited in 9 answers) and a discussion forum (cited in 8) were among the most-cited sources. That gap is typical of what an audit surfaces.

Sample data: our anonymized sample audit of a well-known sales CRM (not a client), November 2026, 26 answers across 5 engines. Results vary from run to run.

Price: $750, or $1,950 with the Implementation Pack

Published prices, fixed scope. You’re invoiced only for what we agree on the phone call.

AI Visibility Audit

$750 one-time

30 questions, 4 engines, about 240 answers, you plus up to 4 competitors. 5 business days after intake.

Book a call

Audit + Implementation Pack

$1,950 one-time

The audit plus schema, 6 answer-first page drafts, an FAQ hub, an entity fact sheet and citation targets. Pack alone: $1,500.

Book a call

Monthly Monitor

$290 / month

25 questions captured weekly, month-to-month. Growth is $590/month.

Book a call

Billed by invoice after a quick phone call, payable by bank wire or ACH. Full services and pricing.

Free self-check vs a paid audit

You can do a quick manual check yourself in about an hour:

  1. Write 5 to 10 questions a customer would ask before they’ve heard of you, such as “best [service] in [your city]” or “best [product] for [type of customer]”.
  2. Ask each one in ChatGPT, Gemini and Google (look for an AI Overview or try AI Mode), logged out or in a private window.
  3. Ask each question twice. Note who’s named, in what order, and which links are cited.

That tells you whether you show up at all. What an audit adds: 30 questions instead of a handful, two runs per engine to smooth out variance, competitor share of voice, the exact sources engines trust in your category, a site check, and a fix list in priority order. Our guide on tracking brand mentions in ChatGPT walks through the manual method in more detail.

AI visibility audit FAQs

How long does an AI visibility audit take?

5 business days after intake is complete: your site, up to 4 competitors, payment, and your approval of the draft question list (a 15-minute review by email).

Which AI engines does the audit cover?

ChatGPT, Gemini, Google AI Mode and Google AI Overviews as standard. Perplexity, Claude, Microsoft Copilot and Grok can be attempted on request and are reported only when we can capture them reliably.

Will the audit get us into ChatGPT’s answers?

No audit can promise that. It measures where you stand today, explains what’s likely driving the answers and gives you a prioritized fix list. The Implementation Pack turns that list into ready-to-publish files.

How is this different from an AEO tracking tool?

Tools show a dashboard and leave the interpretation and the fixes to you. The audit is done for you: we choose the questions with you, capture the answers, check your site and the sources engines cite, and tell you what to do first.

Can I check this myself first?

Yes. Use the self-check above on 5 to 10 questions. It won’t give you share of voice or a fix list, but it shows whether a deeper look is worth it.

Knownstone

Book a call to scope your audit.

$750, delivered 5 business days after intake. Invoiced after a quick phone call, payable by bank wire or ACH.