KnownstoneA Hutcheson Labs company
Answer engine optimization for B2B

B2B answer engine optimization: see what AI tells your buyers about you.

Knownstone is an answer engine optimization (AEO) agency for B2B companies. Some call it GEO or AI search optimization. We measure how often ChatGPT, Gemini, Google AI Mode and Google AI Overviews name you, and we deliver the fixes as ready-to-publish files.

  • Published prices, audits from $750
  • Invoiced after a short scoping call
  • No guaranteed-ranking promises
ChatGPTSample data
Which CRM should a 10-person sales team use to track leads and deals?

For a 10-person sales team, my recommendation is Sample brand, unless you also need sophisticated marketing automation…

  1. 1Sample brandBest overallcites own site
  2. 2Competitor ABest all-in-onecites own site
  3. 3Competitor BBest budget optioncites own site
  4. 4Competitor CBest for complex salescites own site
Real answer captured in our sample audit, November 2026. Excerpt; brand names replaced. Not a client.
92%of sample answers
named the brand
8/26answers cited the
brand’s own site

Standard coverage in every audit and monitor

  • ChatGPT
  • Gemini
  • Google AI Mode
  • Google AI Overviews
The problem

Why B2B buyers’ AI shortlists matter

AI answers are a new shortlist, and you can’t see it without measuring it.

Buyers ask, AI decides who’s named

“What’s the best tool for a 10-person team?” gets one answer with three to six vendors. If you’re not one of them, you never hear about the lost deal. Here’s how to get recommended by ChatGPT.

Dashboards don’t tell you what to do

Tracking tools show percentages. Most small teams need someone to explain what’s driving the answer and hand them the fix, done.

Lots of hype, little evidence

We separate what research supports from guesswork, and we tell you which is which in every recommendation.

Proof, not testimonials

What an audit actually shows you.

We’re new, so instead of logos and quotes we publish a real, anonymized AI visibility audit example of a well-known sales CRM (not a client). These are its numbers.

Share of AI answers naming each brandSample data
Competitor A
100%
Sample brand
92%
Competitor B
65%
Competitor C
42%
Competitor D
31%
26answers captured
4+1engines: 4 core, plus Claude in this sample
8/26cite the brand’s own site
Sources the engines cited mostSample data
  • Competitor A's own sitecited in 12 of 26
  • Video platform (YouTube)cited in 9 of 26
  • Sample brand's own sitecited in 8 of 26
  • Discussion forum (Reddit)cited in 8 of 26
  • Competitor B's own sitecited in 7 of 26

Third-party sources are where most fixes happen. See a real AI visibility audit example.

Real capture, November 2026. Names anonymized. Results vary from run to run.

Published prices

Every price is on the site. No “contact us for a quote”.

A person reviews every report

AI does the capture at scale; a human checks before delivery.

You own every file

Reports, CSVs, schema and drafts are yours to keep.

Nothing tracks you here

No analytics, ad pixels or cookies on this site.

How it works

How our AEO process works: measure, diagnose, fix

Every step is delivered as files you own.

Measure

We draft 30 buyer questions with you, then capture real answers from ChatGPT, Gemini, Google AI Mode and Google AI Overviews, twice each, alongside up to 4 competitors. That’s the AI visibility audit.

Diagnose

You get your mention rate, position, which of your pages get cited, which third-party sites the engines trust, and a site-readiness check.

Fix and track

We write the schema code, answer-first page drafts and outreach list. Your team or developer publishes them. Monthly monitoring shows what moved.

Evidence first

What actually moves AI visibility (and what’s unproven)

Every recommendation carries a label for how much evidence supports it.

Correlation evidence

Being mentioned on sites AI already trusts

An Ahrefs study of 75,000 brands found branded web mentions were the factor most closely linked to appearing in Google’s AI Overviews (a correlation, not proof of cause). We map the review sites, lists and threads engines cite in your category.

Tested in research

Pages that answer the question directly

In a 2023 GEO research paper, adding clear statistics, quotations and cited sources made content up to about 40% more visible in generated answers in the researchers’ tests. We draft pages built that way.

Basic hygiene

Crawlability and structured data

Engines can’t cite what they can’t fetch. Schema markup keeps your facts consistent, but tests suggest it moves citations little on its own, so we don’t oversell it.

Unproven

llms.txt

No major AI engine has confirmed using it. We include one because it costs little, and we label it as optional.

Pricing

Answer engine optimization pricing at a glance

AI Visibility Audit, $750 one-time · Implementation Pack, $1,500 ($1,950 with the audit) · Monthly Monitor, $290 or $590/month. Prices are published; scope is fixed. Book a call, agree scope, get an invoice payable by bank wire or ACH.

AI Visibility Audit

$750 one-time

About 240 answers across 4 engines, you plus up to 4 competitors.

Book a call

Monthly Monitor

$290 / month

Essentials. Growth is $590/month. Weekly captures, month-to-month.

Book a call

Compare everything included in our answer engine optimization pricing →

FAQ

Questions B2B teams ask

Is AEO different from SEO?

It builds on SEO. Crawlable, well-structured pages still matter, but AEO also tracks what AI answers say and targets the third-party sources those answers cite.

AEO vs SEO, in more detail →

Can you guarantee ChatGPT will recommend us?

No. Nobody can. We measure, fix what’s fixable and track the trend.

How to get recommended by ChatGPT →

How long does an audit take?

5 business days after intake (your site, competitors and an approved question list).

What the audit covers →

Which engines?

ChatGPT, Gemini, Google AI Mode and Google AI Overviews as standard. Others on request, reported only when we can capture them reliably.

Getting cited in Google AI Overviews →

All answers in the AEO FAQ →

Knownstone

See where you stand in AI answers.

Fixed-price audit, delivered in 5 business days after intake. Start with a short call to scope it.